In 2015, email marketing was the leading marketing channel on Black Friday and delivered the highest percentage of online sales. According to Custora’s data, 25.1% of all online sales is attributed to email marketing, followed by organic search (21.1%), paid search (16.3%) and social media (1.7%).
Takealot’s doing it, Samsung’s doing it, Pick n Pay’s doing it and it’s paying off.
Last year retail sales staged a comeback when generating R85bn for the sector. This represented a 10% jump from November 2015 sales, which economists attributed to Black Friday in South Africa.
Getting ready to start shopping? Here’s the confirmed list of South African stores taking part in Black Friday 2017.
You’ve heard all about it, now it’s time to try it! These 10 Black Friday tips will ensure you’ve got just the deal to catch and keep the eye of your E-commerce customers.
The following examples are the best performing subject lines as reported by Omnisend for last year’s BFCM. All of these Black Friday email campaigns were sent to at least 6,000 subscribers.
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