Black Friday Cyber Monday (BFCM) is a tremendous opportunity for your ecommerce business to make money. In fact, according to Techradar, U.S. consumers spent a record-breaking $3.34 billion on Black Friday last year, online alone. It’s no wonder more and more store owners participate every year.
This year has seen a major jump in the volume of mobile video offerings from Facebook, Snapchat and others, giving advertisers more content to advertise against, which could be part of the reason for the jump in ad spending.
We’ve had the awesome opportunity to be part of the launch of Paul Hollywood’s new coffee shop and bakery at Euston Station, London. We’ve been involved in design, strategy, build and social media.
For Vodafone, the key to success comes down to intimately understanding customers’ needs and habits. That’s why Vodafone uses IBM Real-time Personalization to tailor campaigns based on a single view of its customers, their preferences and their recent interactions with the brand.
