How Lego build loyalty through their email program
Most adults have nostalgic memories from their childhood playing with Lego which became the Apple of toys and has been voted as one of the best-loved and most influential toys of all time. The Danish company was on the edge of bankruptcy, but turned its fortunes around.
Let’s look at how Lego built their loyalty through their email marketing, building generations of fans and creating a solid basis for their loyalty program.
