Behaviour Emails 101
According to a MarketingSherpa study, 39% of marketers said that “automatically sending emails based on triggers” is the most effective tactic for improving email engagement.
Calculating your Email Marketing ROI
Do you know how much return on investment your email marketing is generating? Follow our 3 tips for setting KPIs to calculate the real value of your email marketing to your business.
Email Personalisation through Dynamic Content
Consumers easily lose interest in companies communicating the same email content regardless of who they are or what they are interested in. These are some of the challenges that marketers are facing. The ultimate solution to this – dynamic content. Cary Tilds, said in a statement, “Dynamic creative will help lay the critical foundation for a future where creative meets technology in a much more rigorous way, eventually supporting the emergence of artificial intelligence in digital advertising, allowing creativity to become even more relevant.”
Email Marketing Excellence
Did you know that you have less than 8 seconds to capture the attention of your subscriber? Of course, you did! Now, keeping their attention after 8 seconds, that’s the power of content, journey optimisation, relevance and personalisation. In this month’s blog series, our team ‘pops the hood’ and explores how to achieve email marketing excellence from the anatomy of a good email to advanced tactics like dynamic content and behavioural email marketing.
Case study | Volvo
Overview:
Digital Fire has worked with Volvo and their advertising agency for several years, where we continue to distribute email marketing campaigns that increase brand awareness, generate leads and test drive bookings and ultimately sales.
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