February 24, 2017
The rise of video email marketing

Video is the new buzzword for many of the agencies we partner with here in SA. We at Digital Fire have been advocating the use of video email to the market for years and now is seems the penny has dropped, which is good news for all.

Video is hot and everyone is curious about how to use it in their email marketing. Why? Because video is engaging and entertaining and drives high response rates – just what agencies and clients want.

Check out our ten super stats for Video and Video Email Marketing.  ( With a nod to our friends at Campaign Monitor) 

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February 24, 2017
Case Study | Diesel

Introduction

Diesel is an innovative international design company offering an extensive collection of jeans, clothing and accessories. They are known as the leading pioneer in denim and casual fashion and is a leading fashion brand featuring new styles, fabrics, manufacturing methods and quality control to assure outstanding products. Digital Fire executed an interactive viral email campaign for Diesel achieving an Open Rate of 34.52% and an Interactive Response Rate of 7.24%.

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February 24, 2017
The Hottest Trends of the Year

We’re talking; suspended adulthood, branded education, instagrammable fitness, shoppable media, virtual reality malls and more. The Trends in 2017 Trend Report is futurist keynote speaker Jeremy Gutsche’s annual deep dive into future trends for the year ahead.

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