Build an Emotional Connection through Brand Storytelling
Antonio Damasio, professor of neuroscience at the University of Southern California, argues that emotion is a necessary ingredient to almost all decisions.
Mobile marketing in 2017
How can you use mobile marketing tips to keep your customers happy in 2017? Here’s what is in-store for mobile marketing this year.Read More
Build Your Database, Don’t Buy Your Database!
A well-managed email database of existing and potential customers is one of the most valuable assets a company owns. It might seem easy to buy a database to generate leads by targeting the right people, but a successful lead generation campaign is only as good as the data you have. It’s essential to have a database which is specific to your needs to provide information and help generate, not only leads, but good leads.
Valentine’s Day Email Marketing Ideas
Valentine’s Day is fast approaching and the stakes for retailers are at an all-time high. Consumers are becoming more savvy and competition, online and offline, is growing rapidly, therefore companies must work extra hard to create email strategies that will drive maximum business value for them at Valentine’s Day.
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