If you’ve been practicing any form of content marketing or strategy for long, then you’ve created countless forms of content and distributed them across platforms you saw fit. That’s how content works; conceptualise, strategise, develop, distribute and manage.
Summary: Diesel is one of the world’s leading fashion brands, offering a wide variety of apparel for the stylish man and woman. Digital Fire helped setup an interactive viral email marketing campaign for the brand, accelerating Diesel’s sales by achieving a fantastic Open Rate of 47.39% and Interactive Response rate of 11.99%.
FAQs are some of the most underrated pieces of content in marketing. They’re often bland and uninspiring, being produced out of necessity than the need to provide value. This would make most marketers overlook FAQs and emphasise more cutting edge pieces of content for their audience.
One piece of content can be as valuable as one hundred. Depending on your eye for opportunity, skillset and capacity, content can be transformed into a variety of pieces that provide an engaging narrative to your audience. The secret to having sustainable content, you see, is in how you repurpose it.
So let’s look at whether or not your business should consider repurposing content.
Facebook Ads have helped accelerate growth for most brands that embrace digital wholly. It has created a platform for digital services to increase awareness, driving their advertising to the right audience, with pin-point precision. With marketers now beginning to harness the power of dynamic content, there’s an increase in relevant ads being displayed on the social network.
The result is more engagement, which has built brands and diversified the selection the audience has. More choices, better quality, and an increase in value.
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