It’s here – mobile is now.
Everyone knows that this generation is mobile-first, and giants such as Google are showing just how much mobile is integral to marketing. So much so that the search engine company is rolling out a myriad of innovations for AdWords, all dedicated to putting mobile at the helm of every marketing strategy.
Yes, The Buggles were prophets of their time. They may not have known how far video would kill it, but sure as fire it’s been making waves in the marketing world of late. And it’s also online, where most of the audience (marketers want to rope in) are.
Dads are arguably easy to gift. From a Greatest Dad Mug and shaver to a tool kit or cheesy Father’s Day card, your choice of a gift isn’t going to disappoint. But of course you’re a marketer, so you’re not trying to woo your dad; you’re trying to woo the child who’s looking for the perfect gift for dad. And because dads are so easy to gift, the choices they (the kids) have are endless. Therefore, you have plenty of competition this Father’s Day.
Do you really know your customers? Your answer might be yes, but do you understand the individualised needs of each. Knowing your potential customer increases the likelihood of closing a sale.
Here is why
We all love toys. They’ve played a significant role in our childhood and followed us through to adulthood. This is because their value is only as strong as the marketing that’s gone into promoting them. Which is why we continuously crave the new line of Lego remote control robots or simplified doll houses.
