Dynamic content is the way to go, especially when its video being added to your email sauce. Platforms such as YouTube, with its 6bn video views from 1bn unique users every month, have shown us that to stay in the leadership position, you need video. If you’re not using this type of content, you’re not dead in the water, but you’re missing out.
Today’s email database is tomorrow’s trash, with up to 22.5% of it degrading every year. Even if you have a sound strategy that keeps your audience engaged, this is a natural process. Plenty of factors come into play when you experience email atrophy.
Totalsports is an offline and online retailer that offers a range of the latest sportswear, including athletic shoes, sports kits and equipment. The retailer offers international brands that range from Nike and Adidas to Reebok and Converse. The brand’s popularity has rested on its ability to provide the latest apparel to an ever so trendy audience.
The evolution of search engine marketing continues, with the introduction of new technologies and software coming into the picture. While 2015 experienced a considerable shakeup in the industry (e.g. Mobilegeddon), 2016 is seeing a rapid rise in SEO techniques that are adapting to the way the user experiences search.
Desktop has seen its fair share of fanfare, but the attention is now resting on mobile, which is where most SEO strategists are, or should be, betting their money on. Here are the 2016 SEO trends that are dominating at the moment.
Engagement has always been at the centre of social media. This is not to say that sales aren’t integral, but the better a company engages with its audience the more likely it is to generate sales.
Social media has given us so many tools to engage with our audiences as marketers. Recently, Facebook Live came into the mix, giving everyone the opportunity to share their experiences as they happen.
The opportunities are boundless for all Facebook account members, but our focus is on marketers and the impact Facebook Live has on the way they express the brand. So let’s have a close look at what Facebook Live means for marketers, shall we.
