A lack of adequate planning and campaign strategy can result in campaign failure even before your campaign has been launched. And with budgets crimping, measured ROI is now more crucial for marketing than ever.
Let’s not lie to each other. It’s all about saving costs and making the most revenue. That’s how businesses are run.
But you still have to get your name out there. The consumer needs to know you have a brand spanking new product that provides value. So how do you do it without breaking the bank?
For starters, email marketing is your best bet. Its benefits have been covered far and wide, and you probably know them by now. But what you might not know is that renting email data can significantly reduce your spending and increase ROI. Here is how.
In 2015 email was big business. Its revenue grew astoundingly by 28%. 2016 most likely won’t disappoint.
To ensure that marketers are on the ball, here are some of the email marketing trends you should know about in 2016.
Email marketing is still big business. It gives brands opportunities to gain exposure and provides a significant ROI.
But how is it that some brands are more successful at it than others? Here are some things email marketing leaders do differently to stay ahead.
