If you think the customer journey is simple, think again. The touchpoints, channels and your customer are complex, and only 17% of brands understand them how it all comes together. There are, however, ways of getting to grips with the customer journey. By doing so, you can maximise both profit and customer satisfaction.
That inbox is more precious than you’ll ever know. It’s a potential source of traffic, revenue and fans. By treating it nicely through sending information your audience wants to see, it can really do wonders for your business. But don’t take our word for it; here are three examples of brands that have changed the way they do business all because of email marketing.
It’s not easy growing an email list, considering you’re not the only one trying to do so. To make matters worse your database pretty much deteriorates by 22.5% annually. This makes updating your current one an integral part of your email marketing campaign.
Besides having remarkable content, there are plenty of ways you can attract a fresh audience that engages with your emails like its Black Friday every day. And here is how.
