September 28, 2015
What’s in a call to action? Click here to find out

Your audience is a very picky bunch of people. And why not? They have to deal with their fair share of marketers trying to get them to purchase the same product that you’re selling. Choice often leads to discernment.

So what is a marketer like you to do? You have the content covered, but are still not maximising the potential of your call to action (CTA) – that’s if you’re using any at all. But what’s in a call to action that increases conversions for some and fails others? We’ve got the answers below.

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September 10, 2015
How Storytelling can Change your Email Marketing Campaigns for the Better

“Stories have to be told or they die, and when they die, we can’t remember who we are or why we’re here.”  Sue Monk Kidd

The importance of storytelling in digital marketing can’t be reiterated enough. It’s what drives the audience to connect with your brand and find your products or services more appealing.  Therefore, it only makes sense to infuse storytelling with your email marketing. This is because one has formed the foundation of human interaction for millennia while the other is the most common medium for sharing information in this day and age. But what does storytelling in email marketing look like?

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September 7, 2015
Personalisation is the talk of the town, and here is why

If you were greeted by your name, shown to a reserved table with a view, given a tailored menu and a complementary wine of your choice every time you went to a restaurant, how would you feel? Most likely, very special. It would make you want to go back again and again, wouldn’t it?

The idea that this restaurant appreciates your business so much that they’re willing to go out of their way is enough to make you even want to tell your friends about it. So wouldn’t the same formula work in the digital marketing world?

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September 4, 2015
What to Expect from the 2015 Content Marketing World

It’s one of the biggest brand-building events of 2015, and has attracted a considerable audience already – over 3500 guests and counting. Set to take place from the 8th to the 11th of September in Cleveland, Ohio, the Content Marketing World convention is not to be missed. Last year’s event drew considerable admiration, as keynote speakers delivered unprecedented presentations, while attendees where equipped with content marketing resources and an environment to network.

So what does the 2015 Content Marketing World convention have in store for us? Even if you’re not physically attending, everyone in the digital marketing world has a lot to gain from the convention. Here are a few highlights you can expect.

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