Creating sustainable communities with the Gift of Light
Philips brightened up the world of young students and families during the handover of Solar Lamps and Cookstoves as part of their Gift of Light initiative.
Is your website profitable?
How important is a good website for my business?
Get your website right and you make more profit, get it wrong and you lose potential business. So if you want your business to be successful you need a good website.
The Viral Email
Consumers still prefer to use email to refer others, according to SocialTwist’s recent study, The Connected Consumer report, which analysed online referral mechanisms.
When we hear the term “going viral”, we tend to think of social media and video. However, another powerful share is the discreet email forward button. We go as far as suggesting that this forward button is possibly more powerful than a like, favourite or retweet. Social media connections tend to be a broad network of casual relationships who are demographically and psychographically quite different from the referrer. Although social referrals typically reach more people, email referrals are more powerful because of their 1-to-1 or 1-to-few nature. Email referrals are more personal, more trusted and therefore more likely to result in conversions.
Recent Posts
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Automated emails and their importance in the travel industry November 30, 2018 -
A roadmap to great email marketing in the travel industry November 29, 2018