More email is read on mobile than on a desktop email client. Stats say 48% of email is now opened on a mobile device Litmus –”Email Analytics” (Jan 2015).
The mobile breakdown is as follows: 49.5 percent of email opens were on a smartphone, 16.8 on a tablet. Of the 66 percent of mobile opens, 58 percent happened on an Apple device; 7 percent were on Android devices. (Q4 2014)
Search Engine Optimisation is not dead. GoogIe has become smarter and more efficient at assessing websites and determining their value. Google’s algorithm has evolved over time and uses over 200 ranking factors. A website’s SEO status and value is going to involve branding, social media activity, and most importantly of all, content quality. Enhancing your performance through SEO best practice (as listed below) will lead to a general; much better encounter for your customers. SEO done correctly primarily requires well researched tactics and methods that are aimed at increasing company website ranking.
Database management involves collecting and controlling information that is generated by a company/organisation. Information can be obtained through collect data through sales, marketing and/or company website.
When collating a company database, let’s first consider what might be included in customer records. On a very basic level, companies would need to store the names, surname, gender and crucially nowadays; the email address. Companies depend on data for various reasons.
Primarily the first step would be to know what data it is you want to collect. Deciding how to collect it is another issue. To retrieve customer information it can be done through sales, marketing, call centres and/or the company web site.
Instagram is a platform to share compelling stories through imagery. It has given new meaning to storytelling. Brands that are active on Instagram gain access to user generated content and in return generate new leads. Instagram has now broadened its options of advertising with a new type of advertising called carousel ads advertising.
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