What makes emails great?
Content of course.
Our inboxes are inundated with promotional emails, some of which call upon us to click till our fingers hurt while others are relegated to the spam folder. Surely there’s something special about those emails that make us crack our knuckles before we go on a shopping bonanza. But what is that special content sauce that’s got some businesses laughing all the way to the bank? Here are a few ideas to get you feeling like the mailman the dog actually likes.