Let’s not lie to each other. It’s all about saving costs and making the most revenue. That’s how businesses are run.

But you still have to get your name out there. The consumer needs to know you have a brand spanking new product that provides value. So how do you do it without breaking the bank?

For starters, email marketing is your best bet. Its benefits have been covered far and wide, and you probably know them by now. But what you might not know is that renting email data can significantly reduce your spending and increase ROI. Here is how.

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