SEARCH ENGINE MARKETING

Your business’ online visibility determines the success of your conversions. The more prominent you are on search engines, the better the chances of customers finding you first before the competition and making a purchase or signing up for a service. To help you achieve the highest rank possible, we employ search engine marketing (SEM), which includes services such as optimisation, content strategy and paid search.

SEM

Digital Fire uses the full potential of search engines to increase your online presence and promote your business.

Our objective is to increase your visibility to potential customers, using a variety of options including search engine optimisation and paid search. We continually monitor for new algorithms across all search engines, allowing us to change strategies at a moment’s notice. We make use of an integrated approach, using content and technical expertise to push you to the top of the search engine results pages.

SEO

Search engine optimisation forms an integral part of our SEM strategy, involving technical implementation, content, onsite and offsite tactics.

We aim to improve your organic search ratings, delivering relevant keywords and content and healthy inbound and outbound links. We also investigate the user experience, and improve your site’s navigation. All of this increases your sites visibility and user experience, ensuring that you’re ranked high enough for customers to find your business.

Content

The right mix of content can revolutionise your online business.

The aim of content marketing is twofold. It serves to engage your potential customers by telling a story that they identify with and lead them down your conversion path to becoming and remaining a customer. Secondly, it improves the search engine performance of your website by validating the quality of the content. Digital Fire uses the latest creative and scientific techniques to produce an array of quality content such as videos, blogs, digital magazines, newsletters, podcasts, surveys, infographics and imagery.

Reporting

Driving results, evaluating reports and creating accountability.

We regularly provide feedback about the progress of your online efforts, allowing you to evaluate your performance. Our reporting collects crucial data that also provides insight into the best approach to making your online business a success.

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