American Swiss is a high-end jewellery store offering a collection of the finest gems and metals in South Africa. We’ve worked closely with the brand on a variety of campaigns much like the Exclusive Diamond Deal, all of which have enjoyed a high success rate.
The intension of the campaign was to first and foremost increase awareness around the deals currently being offered by American Swiss. This was done with the intent of boosting sales instore and on the website by directing traffic to these assets.
The primary target audience were higher LSMs based nationwide, who are interested in jewellery, luxury goods and a high-end lifestyle.
We decided to broadcast a one page campaign mailer with powerful call to actions primarily directing traffic to the diamond bracelets page, catalogue and diamond fact page.
The design focused more on the alluring images. We wanted to make a visual impact that would immediately capture the viewers’ attention and rope them in to making action.