Google is not by any definition conventional; there’s very little doubt the tech organisation even knows what conventional is. While its history is steeped in web content distribution and advertising, the search giant has diversified its offering in the last couple of years. From self-driving cars and a fountain of youth project to a cancer fighting wristband, there’s very little under the sun that the tech company has not dabbled its hands in.
Be that as it may, diversification under a name synonymous with search has not always favoured Google’s efforts. With Google Plus and Glass projects seen as failures, the company has not always been successful in bringing us to a new age of human advancement. This may, in small part, explain its recent move to establish a parent holding company called Alphabet – a domain name owned by BMW, but that’s a comical story for another day.