charity: water is a nonprofit that provides clean and safe drinking water to people in developing nations. Launched in 2006 by twenty-something Scott Harrison, the NGO has raised more than $100 million dollars through its fundraising website http://mycharitywater.org. The organisations approach to online fundraising is the model of inbound marketing for nonprofits.
Digital Fire was recently approached by a global nonprofit seeking digital marketing solutions for charity fundraising. Being email marketing and digital media specialists, and knowing the potential digital marketing has to drive online donations, we were immediately excited by the prospect. It got our internal research teams reminiscing about the infamous 2012 September campaign launched by charity:water.