Digital is the new black, or old black depending on where you’re standing. It’s now the bread and butter for a large portion of businesses. It’s, after all, where most of the prospective customers spend their time – bye shopping malls, buy online. The opportunities the online world presents are countless, with brands sprouting overnight to become success stories the morning after.
No doubt online business is great for everyone. However, it runs the risk of alienating the one part it should value the most – the customer. This is because, regardless of how you look at it, the consumer still exists offline, but digitised companies often forget that.
This makes it important for brands to deliver the same value they deliver online offline, but how? Here is a list of ways.