Till this day email marketing is a powerful tool for your organisation. Its potential to help you succeed with your business interests is measurable, and the returns are extraordinary. If it’s not in your digital strategy, you’re seriously missing out.

We’re not just boasting about its potential without hard facts though. Take a look at these eight statistics to see for yourself.

1.       ZAR R590 (USD $44) R.O.I.

That’s the average return you get if you spend as little as about ZAR R13 on email marketing, according to Wolfgan Jaegel. If you think about it, your financial input is but a tiny fraction of the ROI you stand to gain. It’s a no brainer if you’re after financial growth.

2.       138% likelihood

138% is a tantalising percentage and refers to a consumer’s likelihood to buy a product if they receive promotional mailers compared to those who don’t. That’s according to Convince and Convert.

Email marketing is all about driving awareness and what better place to do so than through the inbox. That’s because 94% of adults check their emails at least once a day, which means it’s one of the main sources of information for them.

3.       40 times better

“Than what?” you might be asking. Well, according to McKinsey&Company, email marketing is 40 times better at acquiring customers than Facebook and Twitter.

As much as social networking is good at spreading awareness, it’s more than double the investment to promote for a miniscule click through rate (CTR). Put in figures, Facebook and Twitter achieve a measly 0.119% and 3% CTR, respectively. This, hwoever, doesn’t mean you shouldn’t invest in a social media strategy. Having both is a powerful way to increase sales and awareness, so never neglect either.

4.       28% growth

Growth is a sure-fire way to measure success. So if you think email marketing is dead or approaching some saturation point, think again. According to Econsultancy, email marketing revenue grew by 28% in 2014 alone. Imagine what 2015 is going to look like.

5.       50% nurturing

B2B leads are some of the toughest to generate, but that’s if you’re not using email marketing. A report Hubspot claims youou’re likely to generate 50% B2B leads if you nurture them through the medium.

In addition, you also cut your costs by 33%. Who doesn’t want to decrease their expenditure drastically and boost their potential for revenue? Certainly not us.

6.       90% preference

Providing updates is essential to increasing loyalty and sales. There are many ways of doing this, but 90% of customers say they prefer receiving updates via newsletter. Only 10% prefer Facebook, and that says a lot.

7.       72% shares

Not only does your current database present lucrative opportunities, they can also act as amplifiers. In fact, 72% of B2B subscribers are likely to share your content if it is useful. That means your message is likely to reach a wider audience, subsequently leading to more leads, sales and sign-ups.

8.       60% weekly engagement

You may think that the majority of subscribers prefer to receive the least amount of emails from brands as possible, but you’d be sorely wrong. According to a report by Marketing Sherpa, 61% of customers prefer receiving at least one email a week from their favourite brands.

These statistics are just a drop in the ocean. There are more equally convincing reasons why your brand should be interacting with your audience through the inbox. But as you can see so far, these are enough to persuade the most hesitant of business into adopting the strategy.