The following examples are the best performing subject lines as reported by Omnisend for last year’s BFCM. All of these Black Friday campaigns were sent to at least 6,000 subscribers.

10 Best Performing Subject Lines For Your Black Friday Email Campaign

  1. Black Friday Weekend Banger
  2. BLACK FRIDAY SALE / Kendrick Lamar x Reebok Classic CL Luxe Olive / Bedwin x The Heartbreakers x Adidas Originals collection
  3. 50% OFF ENTIRE STORE. BLACK FRIDAY SALE
  4. Save 40% @ [store] Black Friday Sale
  5. Two Day Sale This Weekend
  6. Be prepared for holiday travel with this handy organizer bag!
  7. Black Friday Weekend – save 30% on [store]
  8. {{name}} 25% OFF Main Brands Beginning NOW at [store]
  9. [store] Black Friday—last chance for massive vape savings!
  10. Black Friday Deal!

See the open rates below for each subject line.

#1 Subject line: Black Friday Weekend Banger

  • Product: Jewelry
  • Open rate: 44.85%

#2 Subject line: BLACK FRIDAY SALE / Kendrick Lamar x Reebok Classic CL Luxe Olive / Bedwin x The Heartbreakers x Adidas Originals collection

  • Product: Fashion
  • Open rate: 42.79%

#3 Subject line: 50% OFF ENTIRE STORE. BLACK FRIDAY SALE.

  • Product: Electronics
  • Open rate: 33.51%

#4 Subject line: Save 40% @ [store] Black Friday Sale

  • Product: Fashion/Sports Equipment
  • Open rate: 30.36%

#5 Subject line: Two Day Sale This Weekend

  • Product: Fashion
  • Open rate: 29.58%

#6 Subject line: Be prepared for holiday travel with this handy organizer bag!

  • Product: Electronics
  • Open rate: 28.91%

#7 Subject line: Black Friday Weekend – save 30% on [store]

  • Product: Electronics/Accessories
  • Open rate: 28.89%

#8 Subject line: {{name}} 25% OFF Main Brands Beginning NOW at [store]

  • Product: Sports Clothing/Accessories
  • Open rate: 27.97%

#9 Subject line: [store] Black Friday—last chance for massive vape savings!

  • Product: Electronics/Supplements
  • Open rate: 26.47%

#10 Subject line: Black Friday Deal!

  • Product: Electronics/Supplements
  • Open rate: 26%

For more information on how to improve sales for your Black Friday campaigns contact Digital Fire today.

For the complete article and report by Omnisend click here.