The future of email will heavily depend on how fast marketers are in providing valuable content to their respective databases. It’s no longer a game of broadcast, wish and wait for it to all turn out great. For a successful campaign to hit the target and exceed expectations it has to provide value to each customer. This increases its relevancy, and greatly improves the desired response rates.
Summary: Email marketing promises substantial results compared to other online channels. This is why Triumph approached Digital Fire, as the email and media marketing agency had the capacity to deliver more than was expected for the lingerie brand. Through creative and strategic input and consultation, Digital Fire was able to deliver an open rate of 26.35% and click through rate of 11.64% for Triumph.
It’s here – mobile is now.
Everyone knows that this generation is mobile-first, and giants such as Google are showing just how much mobile is integral to marketing. So much so that the search engine company is rolling out a myriad of innovations for AdWords, all dedicated to putting mobile at the helm of every marketing strategy.
Yes, The Buggles were prophets of their time. They may not have known how far video would kill it, but sure as fire it’s been making waves in the marketing world of late. And it’s also online, where most of the audience (marketers want to rope in) are.