Christmas is here! It may not feel like it as it’s still only October but if you want the public to be looking at your business and buying your products and services then the time to plan and implement your strategies is now. Get your digital marketing right and it will be a very merry Christmas.
Mobile marketing is a key area to invest
How is mobile reshaping holiday marketing? When holiday shoppers are ready to buy, mobile will play a big role. As reported by Adlucent, online sales are growing 36% YoY and store traffic is on the decline. Additionally, mobile ecommerce traffic is growing 160% YoY.
KWV is the best Brandy and Cognac producer in the world and the home of South Africa’s most admired wine brand. Digital Fire assisted KWV with an interactive viral email campaign for their new KWV Empyrean Collective that launched this year. An Open Rate of 24.69%, an Interactive Response Rate of 5.60% and a Viral Response Rate of 9.02% were generated during this campaign.
It’s Christmas time and the race for people’s attention is on! Now even more difficult than ever to stand out from the masses, don’t stop your marketing efforts simply because of the increasing competitive environment. Get brainstorming with these top tips that will help you grab and keep your customers’ attention during the holiday season.
The majority of email marketers and retailers are aware of Black Friday and Cyber Monday. These are the 2 days of the year when retailers pull out all the stops to get customers on their websites or through their doors to buy, buy and buy some more! Explore our Black Friday Fever infographic here.