FAQs are some of the most underrated pieces of content in marketing. They’re often bland and uninspiring, being produced out of necessity than the need to provide value. This would make most marketers overlook FAQs and emphasise more cutting edge pieces of content for their audience.
One piece of content can be as valuable as one hundred. Depending on your eye for opportunity, skillset and capacity, content can be transformed into a variety of pieces that provide an engaging narrative to your audience. The secret to having sustainable content, you see, is in how you repurpose it.
So let’s look at whether or not your business should consider repurposing content.
Facebook ads have helped accelerate growth for most brands that embrace digital wholly. It has created a platform for digital services to increase awareness, driving their advertising to the right audience, with pin-point precision. With marketers now beginning to harness the power of dynamic content, there’s an increase in relevant ads being displayed on the social network.
The result is more engagement, which has built brands and diversified the selection the audience has. More choices, better quality, and an increase in value.
The future of email will heavily depend on how fast marketers are in providing valuable content to their respective databases. It’s no longer a game of broadcast, wish and wait for it to all turn out great. For a successful campaign to hit the target and exceed expectations it has to provide value to each customer. This increases its relevancy, and greatly improves the desired response rates.