According to IAB, 93% of retail sales still take place in-store. However, with the explosion of digital technologies, the shopping process now starts online via our mobile or desktop devices. In fact online and mobile media impact around 40% of offline shopping according to BIA/Kelsey research report.
Christmas is a mere 3 months away and whether you are early to prepare or if you leave it until the last minute, you can’t afford to ignore your Christmas email marketing campaigns. If you haven’t started planning yet, you have no more time to lose!
For almost 70 years, Trafalgar has been creating exceptional guided holiday tours over 200 destinations worldwide. Trafalgar provides local experts and guides offering a variety of travel options for individuals, groups, families and couples to offer them everything they would expect and more. Digital Fire executed an interactive viral email marketing campaign for Trafalgar and achieved a 34.99% Open Rate and a 3.73% Interactive Response Rate.